Illinois SBDC/PTAC

Creating a Capability Statement - Workshop

Event Status: Open   
Event Date: 5/16/2013
Time: 9:00 to 11:00
Contact: Ann Johns, (815) 921-2090
Center: ILSBDC/ITC/PTAC @ Rock Valley College
Event Location: 605 Fulton Ave., Rockford, IL 61103-4183
Description: A capability statement details a company’s basic information and key selling points in just a page or two. It can be revised as needed for new job opportunities or marketing efforts. Whether a small or new company, a well-written capability statement is an excellent marketing tool! You’ll be shown everything you need to create a company capability statement and how to develop an effective “elevator pitch”. With the three key elements; core competencies, past performance and differentiators, you’ll be provided with a template and an outline to create your own capability statement and the correct North American Industry Classification System (NAICS) codes for your product and/or service. Join us in the EIGERlab conference room for this informative workshop.
Topics: Marketing/Sales, Selling to Government


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